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Between The Ears

a blog from Don E. Smith with insights for people who want to lead meaningful and fulfilling lives, grow what is best within themselves, and enhance their experiences of work, life, love, and play.

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Don E. Smith is a leadership style coach helping motivated executives develop a dynamic leadership style people will love and trust. 

Executive Speaking Don Smith Executive Speaking Don Smith

The ABC's of Executive Speaking: Brevity

My dad was a great speaker and successful executive. When I would listen to him speak, I remember being impressed by how he would say what he needed to, make his point and leave the impression he desired on his audience all without saying a lot or taking too much time to say it. I never saw him lose an audience or a single listener.My dad would counsel me about speaking with a favorite adage, “The brain will absorb what the rear end will tolerate.”Shakespeare wrote that “Brevity is the sole if wit.” In executive speaking, Brevity is a sole of retention.When it comes to executive speaking, Brevity is an essential skill to practice. To exhibit Brevity in executive speaking, you should have a command of the skills of being:

  • Concise

  • Succinct

  • Economical

  • Compact

Let’s explore each of these skills.

"The most valuable of all talents is that of never using two words when one will do."
Thomas Jefferson

In my last post, I introduced you to the “A” of the “ABC’s of Executive Speaking” framework– Authenticity. In this blog I will examine the “B” of the “ABC’s” - Brevity

My dad was a great speaker and successful executive. When I would listen to him speak, I remember being impressed by how he would say what he needed to, make his point and leave the impression he desired on his audience all without saying a lot or taking too much time to say it. I never saw him lose an audience or a single listener.

My dad would counsel me about speaking with a favorite adage, “The brain will absorb what the rear end will tolerate.”

Shakespeare wrote that “Brevity is the sole if wit.” In executive speaking, Brevity is a sole of retention.

When it comes to executive speaking, Brevity is an essential skill to practice. To exhibit Brevity in executive speaking, you should have a command of the skills of being:

  • Concise

  • Succinct

  • Economical

  • Compact

Let’s explore each of these skills.

CONCISE

I have witnessed many executive speakers struggle to contain the amount of what they say into the time they’re allowed to say it.

In business, time is money. Today’s businesses proudly extoll how their people are doing more and more with less and less available time. It therefore stands that these same employees prize their time as a precious possession. An effective executive speaker does not waste an audience’s time.

Why waste it explaining a concept, getting to your point, or asking for the action you want people to take?

The ability to be Concise means that you are able to give a lot of information clearly and in a few words. It means you are brief but comprehensive. Getting to the point requires you to weed out any unnecessary content. It means you must learn to be precise in both content and language. It means you should have a plan and a formula to use that will help you control your content as well as shape its impact.

SUCCINCT

It is tough to be terse.

The act of being a Succinct speaker can be achieved when what you say is briefly and clearly expressed. Thomas Jefferson’s sage words above, “never to use two words when one will do”, must be heeded. The words you chose should be commonly understood. An acronym must be explained before it is used again. Being Concise means learning how to become terse; a speaker of few words. But your words must be chosen with purpose. To have impact you must have value in both your content and message.

ECONOMICAL

Executive speakers often struggle with limiting the vastness of their knowledge when they speak to their audiences. As subject-matter experts, executive speakers have a tendency to dowse their audience with a fire hose when a sprinkler will do. As a result, they are neither economical in content or time.

To be economical means to use no more of something than is necessary. It also means to give good value or service in relation to the amount of time or effort spent.

Being economical of language and content is a great way to practice the brevity essential to your skill as an effective executive speaker and leader.

COMPACT

Being Compact in your executive speaking requires you to organize your content for maximum impact. Adhering to a formula or outline enables you to be precise in your approach and delivery. In speaking, this means expressing yourself with fewer words than normal. You must learn how to get your point out and then get to that point with precision, purpose and potency.

BREVITY

Listeners put a high price on speakers who value their time by being ConciseSuccinctEconomical and Compact in their presentations and speeches. Demonstrating you are an executive speaker who has command of the skill of Brevity will enhance your stature, your level of influence, and your image as a leader within your organization.

It is true! In speaking, less really is more. 

  • More understanding.

  • More influence.

  • More credibility. 

I urge you to keep Brevity in mind as an effective speaking tool. There is no reason why you, as an executive speaker, should not value and practice Brevity every time you speak. Brevity is your key unlocking the door to deeper understanding, greater impact and wider influence through saying more with less.

Thanks for your support as a reader of my blog and I eagerly welcome any comments on how you’re thinking about achieving the possibility of your promise. Also, I would appreciate any suggestions you might have for future posts in this blog on a topic near and dear to you in the comments section below. As always, please feel free to share this post with a friend or colleague.

Bringing Positivity to Everything,
The Brain Tamer

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The ABC' of Executive Speaking: Authenticity

In my last post, I introduced you to the “ABC’s of Executive Speaking” framework. This post will explore the “A” of the ABC’s – Authenticity.

With every passing day, the world of the executive speaker continues to evolve. This evolution presents challenges that many executive speakers have never previously addressed. From the virtual meeting, to the webinar, to the teleseminar, to the promotional video – all of these opportunities test the ability of an executive speaker to create, organize and deliver memorable and effective content that informs, influences and energizes every audience.

Some speakers meet these challenges by choosing to emulate the speaking techniques of other, notable speakers without first analyzing their own style and effectiveness. Executive speaking is hard enough without out adding a layer of imitation on your speaking style that is after all borrowed at best and seldomly done seamlessly.

What you need to be an effective executive speaker is Authenticity.

“Always be yourself. Everyone else is taken.”
Oscar Wilde”

In my last post, I introduced you to the “ABC’s of Executive Speaking” framework. This post will explore the “A” of the ABC’s – Authenticity.

With every passing day, the world of the executive speaker continues to evolve. This evolution presents challenges that many executive speakers have never previously addressed. From the virtual meeting, to the webinar, to the teleseminar, to the promotional video – all of these opportunities test the ability of an executive speaker to create, organize and deliver memorable and effective content that informs, influences and energizes every audience.

Some speakers meet these challenges by choosing to emulate the speaking techniques of other, notable speakers without first analyzing their own style and effectiveness. Executive speaking is hard enough without adding a layer of imitation on your speaking style that is, after all, borrowed at best and seldom done seamlessly.

What you need as an effective executive speaker is Authenticity.

AUTHENTICITY

As Shakespeare wrote, “This above all, to thine ownself be true.” It is an admonishment all executive speakers should take to heart. To be true to oneself implies that you have introspective knowledge of yourself that is honest and unfiltered. This is not always easy to do. Why?

Because it takes time. Introspective reflection requires openness to input from others and, above all, acute self-awareness. Armed with this level of “trueness”, a speaker can rely on their innate qualities, trust their instincts and have confidence that, “I know what I know” is sufficient a platform to take and control the stage wherever that may be.

To be an Authentic executive speaker you must be GenuineCredibleValidLegitimate, and Trustworthy.

GENUINE

A genuine speaker has a quality of self, based on the deeply derived trust one earns from confronting themselves through honest examination. The authentic speaker knows what they know, feels what they feel, and maintains an aura of discernable genuine character capable of supporting and enhancing their influential aspirations. It’s hard to be genuine when you are not being yourself.

CREDIBLE

There is an unwritten rule for all speakers, “I will do no harm to my audience.” Because of this, you have a credibility card you should never play when speaking. Playing your credibility card card asks an audience to forgive your intentionally misstated facts, policies and information. All professional speakers know that the most important character you bring to the stage is that of truthfulness. Truthfulness that holds the highest respect for your audience, while safeguarding them from harm through falsehood. In order to be held as a leader of the highest repute, executive speaking demands credibility of the highest level as well.

VALID

Executives are often charged with the responsibility of increasing an organization’s worth. When you speak as an executive, the value of what you say can increase an organization’s worth as well. Deepening the understanding of complex initiatives, policies, and vision can engage a workforce, unite stakeholders, and increase loyalty among customers.

Simply put, flapping your gums based on the authority of your title just doesn’t qualify as effective executive speaking in today’s business world . You must bring inspiration, intensity and insight into your speaking content in order to create the memorable and repeatable outcome you need and should desire. 

Your audience will value your perspective, concreteness of fact, and the sincerity of your intent. Your content must be timely, accurate and impact them in a meaningful way.

Nothing less will do.

LEGITIMATE

This is where the rubber meets the road in executive speaking. It is the point at which your style and your substance unite, creating an unbreakable bond between you and your audience. Being a legitimate executive speaker presents itself through the actions you take while on stage. 

It is through your speaking legitimacy that you demonstrate the following:

  • That you confidently own content that is originally yours

  • That you fully credit any content you have borrowed from others

  • That you willingly and humbly share what you have learned with your audience.

Now ask yourself, “Am I doing this when I speak?” If you honestly are, then you are being an authentic executive speaker.

TRUSTWORTHY

Steven Covey wrote, “Trust is a must”.

I believe that every executive speaker’s goal is to build a lasting relationship with their audience. In my work with my clients, we spend considerable time on relationship building. First with themselves and secondly with their audiences. At the core of this work is the understanding that all relationships spin on a hub of trust

Therefore, as an authentic executive speaker, your principle responsibility is to leave your audience feeling comfortable and trusting in the content you have shared. Helping your audience trust you by showing them you trust yourself through both words and actions will increase their trust in you and thereby your effectiveness. This sense of being trustworthy is the cement that sets the bond between speaker and audience.

THE AURA OF AUTHENTICITY

In the end, Authenticity is not something you can walk into Executives R’US and buy off the rack, take to work, hang it on a hook in your corner office, and slip into whenever the occasion calls. Authenticity is an integral character of self and a practiced behavior as a speaker. You can strive for it, achieve it and own it when you practice being Genuine, Credible, Valid, Legitimate, and Trustworthy every time you get the opportunity to speak in your executive capacity. It may start out as a challenge, but eventually you will find that it fits you to a tee. And, your audiences will appreciate and thank you for being authentic when you speak.

Thanks for your support as a reader of my blog and I eagerly welcome any comments on how you’re thinking about achieving the possibility of your promise. Also, I would appreciate any suggestions you might have for future posts in this blog on a topic near and dear to you in the comments section below. As always, please feel free to share this post with a friend or colleague.

Bringing Positivity to Everything,
The Brain Tamer

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TheBrain Tamer introduces “The ABC's of Executive Speaking”

In my practice, The Speech Wiz, I coach executives on how they can become high level speakers and leaders. Many of my clients get to speak in a variety of settings from boardrooms to conferences, webinars to meetings, and more. Over the years, I have learned from my clients that the type of speaking they do is highly driven, temporal, and critical to the success of their businesses, organizations and careers. I have also learned that what they do is not classic public speaking but a leadership style that relies heavily on their ability to convey authenticity, practice brevity and demonstrate the highest level of clarity regarding the content and purpose of their speaking.

This knowledge led me to formulate a framework for executive speakers I call “The ABC’s of Executive Speaking”.

“Be sincere; be brief; be seated.”
Franklin D. Roosevelt

In my practice, The Speech Wiz, I coach executives on how they can become high level speakers and leaders. Many of my clients get to speak in a variety of settings from boardrooms to conferences, webinars to meetings, and more. Over the years, I have learned from my clients that the type of speaking they do is highly driven, temporal, and critical to the success of their businesses, organizations and careers. I have also learned that what they do is not classic public speaking but a leadership style that relies heavily on their ability to convey authenticity, practice brevity and demonstrate the highest level of clarity regarding the content and purpose of their speaking.

This knowledge led me to formulate a framework for executive speakers I call “The ABC’s of Executive Speaking”.

WHAT IS EXECUTIVE SPEAKING

Executive Speaking is a category of business communication with high impact, extreme focus, and immediacy. It is most effective when practiced with intention, awareness and skill. Executive speaking is high on content, more relaxed on formality and pivotal to advancing the goals of leadership, policy and engagement. Executive speaking happens whenever and wherever leaders engage their workforce, stakeholders, shareholders, prospects, and customers.

SO SIMPLE, ANYONE CAN DO IT

If you are an executive or aspire to become one, the sooner you embrace “The ABC’s of Executive Speaking” the sooner you will reap its benefits. It is no secret that, in the workplace, the fastest and easiest way to distinguish yourself from others is to demonstrate command and use of advanced communication skills.  Employees with advanced communication are regularly promoted from the ranks of workforces around the globe to take on leadership roles, lead initiatives, and foster change and growth.

The leader who engages “The ABC’s of Executive Speaking” framework will lead better meetings, experience the thrill of truly connecting to their audience, and establish increasingly higher levels of trustworthiness and credibility. They will inspire, motivate, and transform those they lead by demonstrating the strength one gets from being genuine, respectful of other’s time, and model the ability to convey important information simply and effectively.

Anyone can command the skills within the “The ABC’s of Executive Speaking” framework. Mastering “The ABC’s of Executive Speaking” does not require an advanced degree, years of experience, or an impressive title. All you need to succeed is awareness of the elements, a desire to elevate your speaking skillset, and the ability to embrace every speaking opportunity that comes your way.

AN OPEN INVITATION

Over the next three blog posts I will be examining each of the elements of “the ABC’s of Executive Speaking” framework. They are Authenticity, Brevity and Clarity. You’re invited to follow these blogs and gain insight into this simple and highly effective framework for becoming a truly effective and impactful executive speaker. If you lead an organization, I encourage you to invite those you lead to follow these blogs as well.

Thanks for your support as a reader of my blog and I eagerly welcome any comments on how you’re thinking about achieving the possibility of your promise.  Also, I would appreciate any suggestions you might have for future posts in this blog on a topic near and dear to you in the comments section below. As always, please feel free to share this post with a friend or colleague.

Bringing Positivity to Everything,
The Brain Tamer

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4 simple tips to help you limit the stress of public speaking.

The key to becoming a stress-less speaker is to have a plan for what you plan to say.Sounds simple. Right?For lots of people (and perhaps you) the simpler things are, the harder they are to believe in. We humans like the clutter and challenge of the complicated. Why not? With so many variables that the complicated offers, we can relish in the comfort of knowing that if we come up short, we at least “gave it a good try.” The simple does not afford the luxury of “if at first you don’t succeed”. The simple if very Yoda-ish. “Do or do not. There is no try.”If you’d like to become a stress-less speaker, think simple. It is not a complicated process. It only becomes that way when you avoid the simple and reach for the complicated. In this blog, I will share 4 simple tips you can use to become a stress-less speaker. The four tips are PLAN, OUTLINE, EXTRACT and KNOW,

"You can’t always control what goes on outside
 but you can always control what goes on inside.”
Wayne Dyer

The key to becoming a stress-less speaker is to have a plan for what you plan to say.

Sounds simple. Right?

For lots of people (and perhaps you) the simpler things are, the harder they are to believe in. We humans like the clutter and challenge of the complicated. Why not? With so many variables that the complicated offers, we can relish in the comfort of knowing that if we come up short, we at least “gave it a good try.” The simple does not afford the luxury of “if at first you don’t succeed”. The simple if very Yoda-ish. “Do or do not. There is no try.”

If you’d like to become a stress-less speaker, think simple. It is not a complicated process. It only becomes that way when you avoid the simple and reach for the complicated. In this blog, I will share 4 simple tips you can use to become a stress-less speaker. The four tips are PLAN, OUTLINE, EXTRACT and KNOW.

PLAN

Steven Covey wrote in the 7 Habits of Successful People that you should “begin with the end in mind.” This is where your stress-less speaking plan should begin. Simply take a moment to  think about what you want your audience to “get” from your speech. What you determine, should let you know if you are speaking to persuade, inform or entertain. Then just write a simple sentence (this is known as a topic statement) stating the purpose of your speech. This has to be a simple sentence. “Ifs” and “Buts” are OK but absolutely no “ands”. If you find yourself including an “and” stop right there. This is a clear indication that you have two speeches. And, that is a very complicated thing to do.

Having a plan is critical to stress-less speaking. A plan will help increase your focus and elevate your intention. The more you intend to do with your speech the less stress you’ll have when you speak.

OUTLINE

If there is one piece of wisdom I repeatedly share with anyone who tells me they need to write a speech, it’s this: “Don’t write that speech!”

If you write a speech, what do expect will happen?

  •  Will you fall in love with the beautiful words and phrase you’ve written? Yup.

  •  Will you try to commit the speech to memory? Yup.

  •  Will you needlessly add a whole layer of avoidable stress to the speaking process? Yup.

Writing a speech is an exercise in futility. You will write with your brain echoing the words of your 11th grade English teacher who admonished you to use complex sentences. Therefore, your sentences will be wordy (20 – 30 words or more). They will be indigestible to your brain’s memory core and even harder for your audience to swallow. 

We communicate differently for the eye than we do for the ear. The ear processes on the fly, without the ability to slow down, parse, or rehear what has been said. The ear relies on the short and the simple.

Instead, develop your speech using an outline. Only put down simple sentences. Follow an outline format so you will stay on track. This will help you curb verbosity while maintaining an approach that plays to a tried and true recipe for making your speech infinitely memorable and repeatable.

EXTRACT

I once heard an author deliver a speech about a list of 10 things you needed to do that she had in her book.  She had only fifteen minutes to speak. She never got beyond #3 on her list.

Really effective speaking is a subtraction process. Most speakers (and their audiences) suffer from information (content) overload. They use a fire hose when a sprinkler is required. The key to becoming a stress-less speaker is learning how to eliminate content that, while interesting, may not be critical to reaching your speaking objective.

Once you’ve determined what content you need to have in your speech, begin to refine it by extracting the key words and phrases within your content. By doing this you will trigger the deep knowledge and understanding you have about your topic. This refining will also allow you to speak spontaneously and fluently about your topic.

From here it just becomes a matter of practice and familiarization.

KNOW

There are three things, and only three things you should ever speak about; What you Feel, What you Know and What you have Experienced. Many speakers encounter a lot of stress regarding the confidence they have in What they Know. This is often the result of being a surface dweller on the topic you have selected. If you are speaking about What you Know, then you should relax and take solace in the following expression, “I know what I know.” This does not mean you know everything, and that’s OK. Nobody knows everything about any one thing. They may know a lot, but not everything. 

Experts come in all sizes and with varying levels of knowledge. In most instances, even when there is someone in the audience more accomplished than you, the audience is genuinely interested in hearing what you know about the topic of your choice. They will take from your content what they need to further their own knowledge. This may include new information as well as corroboration of their existing knowledge.

Stress-less speakers “Know what they know”. They find comfort in knowing there may be people in their audience who no more or less than what they will share. But they are full of intention, well-practiced and familiar with their content, and they “Know what they know”.

DON’T SWEAT THAT SPEECH

If you’re interested in learning the art of becoming a stress-less speaker, begin by following the four simple tips I shared in this blog,  PLAN, OUTLINE, EXTRACT and KNOW. When you do, you’ll find yourself more readily embracing each opportunity to share of your passion, wisdom and experience with audiences eager to add your content to theirs.

Thanks for your support as a reader of my blog and I eagerly welcome any comments on how you’re thinking about achieving the possibility of your promise.  Also, I would appreciate any suggestions you might have for future posts in this blog on a topic near and dear to you in the comments section below. As always, please feel free to share this post with a friend or colleague.

Bringing Positivity to Everything,
The Brain Tamer

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Insights on being a transformational speaker.

Lots of people attend self-help motivational presentations every year. Some folks do this year in and year out. And yet, there they remain stuck in place. Sometimes, the only thing that actually transforms is a declining balance in their bank account. Inspirational speeches can show “What” is possible for you to achieve. Motivational speeches can clarify “Why” it is important for you to achieve a goal. Without the key “How” you can get from a truly Transformational speech, you’d be stuck without a clue how to achieve your goal.

All of the insights and wisdom in the world will not help you achieve a single thing if you do not know how to put them to work for you. That is what makes transformational speaking such a powerful communication form. Transformational speaking brings the What and the Why into the potentially attainable by engaging the listener in the How they desperately seek.

"People today make promises, break them blithely and then excuse
themselves by saying, “I tried”, when the truth is, they did not."
Kevin Hearne from “Hammered: Book 3 of the Iron Druid Chronicles”

Lots of people attend self-help motivational presentations every year. Some folks do this year in and year out. And yet, there they remain stuck in place. Sometimes, the only thing that actually transforms is a declining balance in their bank account. Inspirational speeches can show “What” is possible for you to achieve. Motivational speeches can clarify “Why” it is important for you to achieve a goal. Without the key “How” you can get from a truly Transformational speech, you’d be stuck without a clue how to achieve your goal.

All of the insights and wisdom in the world will not help you achieve a single thing if you do not know how to put them to work for you. That is what makes transformational speaking such a powerful communication form. Transformational speaking brings the What and the Why into the potentially attainable by engaging the listener in the How they desperately seek.

Transformation is when something experiences a thorough or dramatic change in either form or appearance.

TRANSFORMATIONAL SPEAKING

Transformational speaking is most effective when it shares a story that provides an audience with an insight into How they can transform from where they are to where they liked to be.

I had planned to share a story about my father’s experiences as a salesman to help you understand the transformational How of achieving success. But, as I was writing this blog, I had a chance to view the Tom Hanks film, Cast Away.

While watching this profound story of a castaway’s struggles to survive, I saw in the  Castaway the same attributes I saw in my Dad. They both had a firm grasp of the most critical step in How a person can achieve success. They both understood that, to succeed, you need to make and honor promises to yourself. You must accept that these must be promises you will not break.

The castaway’s inviolable promise to return drove him to find his How through the use of his inner strength and ingenuity. He made a simple promise to return and he would not turn his back on it. Though he struggled and failed, he would not relinquish the promise he made, not only to others, but to himself. Ultimately, he succeeds in fulfilling his promise. It is a small triumph when compared to the challenges he will face when, after five years of living a solitary life, he must reintegrate himself into society. There’s a lesson in this too.

Every success brings new challenges. The promises you make and keep are the key to achieving any goal.

THE HOW OF PROMISE

How often do you make a promise to someone and then go out of your way to keep it? For most of us, because we live by the phrase, “My word is my bond”, we will do handstands if that’s what it takes to keep a promise. But, what about the promises you make to yourself?

Are you less worthy of having a promise kept to you than everyone else is?

The journey to success is not easy, but it is worthwhile. There will be many obstacles, starts, stops, attempts, shortfalls and overshoots. Without a promised-based plan to achieve your success will be massively unattainable. You have to be committed to the promises that will engage the How’s of your transition to achievement.

Booker T. Washington said, “Success is to be measured not so much by the position that one has reached in life as by the obstacles which he has overcome while trying to succeed.” Overcoming challenges, like the castaway, requires flexibility and a deep commitment to the promise of a greater goal. Transformation is about the How. The How includes the promises you must make to yourself that you will not break during your journey to success.

Remember, Success is only a landing place, representing the journey you took to get there. It is not a destination. If you rest on your laurels, you will soon find new goals are slipping below your attainable horizon.

THE KEY INSIGHT TO TRANSFORMATION

For speakers and leaders who desire to influence their audiences, you will achieve your greatest affect when you connect through stories. Stories that inspire the What of Possibility, the Why of Potential, and the How of Promise.

The biggest insight, within the world of Transformation speaking, I can offer is to find solace in knowing there is always a How. Start by make yourself a goal-focused promise and then do everything you can not to break it. Make your speeches conversations of value. Dig deeper within your knowledge core to find the nuggets of wisdom others will embrace and eagerly pay forward. To be an influence, you must be willing to give of yourself without reservation. When you do your influence will move from ripple to wave to tsunami.

Thanks for your support as a reader of my blog and I eagerly welcome any comments on how you’re thinking about achieving the possibility of your promise.  Also, I would appreciate any suggestions you might have for future posts in this blog on a topic near and dear to you in the comments section below. As always, please feel free to share this post with a friend or colleague.

Bringing Positivity to Everything,
The Brain Tamer

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Speaking Tips Don Smith Speaking Tips Don Smith

Insights on being a motivational speaker.

There is a phenomenon in the small business start-up world called “The Wall”. It is a moment someplace between the second and fifth year of a new business when the founder begins to lose enthusiasm for the business. The money, the fulfilling work, and the independent spirit that attracted the founder begins to fade behind a myriad of stuff like paperwork, staffing, and the grind of doing the same thing day in and day out. In short, the founder has lost hold of their “Why”. They do not see the importance of opportunity that once motivated them to step out, take a leap of faith and seize control of their future.

Motivational speaking is the art of helping people see and concentrate on why something is important for them to achieve. Motivation is about translating the importance of opportunity into why they will believe in. If, as a speaker or leader, you cannot help your audience connect to their underlying motivation for doing something, you will have little if any influence on them.

In this blog post I will share some insights on being a Motivation Speaker and the importance of helping your audience discover the importance of opportunity inside the Why they should be motivated to achievement.

“Motivation is the art of getting people to do what you want them to do
because they want to do it.”
Dwight D. Eisenhower

There is a phenomenon in the small business start-up world called “The Wall”. It is a moment someplace between the second and fifth year of a new business when the founder begins to lose enthusiasm for the business. The money, the fulfilling work, and the independent spirit that attracted the founder begins to fade behind a myriad of stuff like paperwork, staffing, and the grind of doing the same thing day in and day out. In short, the founder has lost hold of their “Why”. They do not see the importance of the opportunity that once motivated them to step out, take a leap of faith and seize control of their future.

Motivational speaking is the art of helping people see and concentrate on why something is important for them to achieve. Motivation is about translating the importance of opportunity into a Why they will believe in. If, as a speaker or leader, you cannot help your audience connect to their underlying motivation for doing something, you will have little if any influence on them.

In this blog post I will share some insights on being a Motivational Speaker and the essence of helping your audience discover the importance of opportunity inside the “Why they should be motivated toward achievement.”

MOTIVATIONAL SPEAKING

A Motivational Speaker shares stories and perspectives with their audience about understanding the importance of opportunity in connecting to their “Why”. The story will help them discover how important their Why is for them when seeking to achieve a desired goal. Motivational speaking extolls why achievement is essential to humans. When you motivate people, you provide an injection of positive energy that fuels their thinking and propels them into a world of achievable expectation.

A well-chosen motivational story will not only motivate your audience and support your message it will enhance your credibility and your effective influence too.

When you speak, true motivation comes from telling a story about a person who achieved a goal because they incorporated the importance of opportunity into their vision and its mission. Just like an inspirational story, a motivational story need not be about some fantastic accomplishment. In fact, the more common and relatable the story is to your audience’s own life, the more effective it will be.

The secret to motivating people is to share with them a story of an everyday achievement by an everyday person like them that illustrates “Why importance of opportunity” is critical toward reaching a desired goal.

MOTIVATING WITH A COMMON IMPORTANCE OF WHY STORY

In the motivational portion of my keynote presentation, Won’t Power: How to become a Hope Less Success, I share an importance of opportunity Why story about my grandfather and the Great Depression. It is a story of a common man using the importance of opportunity to answer his Why. Through his journey, he discovers that his innate ingenuity is the key to survival for himself and his family. The story clearly answers the question of “Why the importance of opportunity” is a motivating force in energizing a person’s drive toward achieving a goal.

When telling a motivating story, your audience should be able to relate to your main character and also imagine themselves in your main character’s place. Will they feel the urgency? Would they be able to determine the importance of opportunity in their Why? Would they, like your main character, feel motivated by the importance of the opportunity?

I will briefly share the story I tell about my grandfather and the Great Depression so that you can see how the story motivates people to embrace the importance of opportunity in discovering their Why.

A COMMONLY MOTIVATING STORY

When the Great Depression began in 1929, my grandfather operated a small gas station. Overnight, his business disappeared. People barely had enough money to eat. Putting gas in a car was beyond frivolous. On the night he closed his gas station for the last time he went home and thought to himself, “As long as I have two hands and a brain, my family will not starve. But, I need an opportunity to provide for them.”

He assessed his resources. Sitting in his driveway was a station wagon with a full tank of gas. He thought to himself, “How can I use this car to make a living?” The son of  blacksmith, my grandfather was very familiar with how to work with metals. Grabbing an acetylene torch from his workshop he spent the night converting his station wagon into a pick-up truck. You might say he built the first El Camino.

Armed with his new vehicle, my grandfather looked for a market to serve. After driving through town, he noticed that some stores had cast aside the baskets and other containers their produce came packed in. He gathered these discards and then spent the rest of the day using his blacksmith skills to recondition these containers.

The next day he got up before dawn, took his “new” goods,  and drove to a nearby farmers market. He observed many of the farmers selling their produce and then casting the empty baskets aside. At the end of the market, he approached many of the farmers and offered to sell them his “new” baskets at a bargain price. They bought. He gathered whatever discards he could find, took them home and spent the rest of the day reconditioning them.

The next day he repeated the same process as the day before, with much the same result. He continued this practice for some time. Eventually he built up a reputation and a dependency on the part of the farmers for his “new” baskets.

My grandfather found his new motivating Why in the importance of an opportunity. The result was the eventual founding of the Smith Bag & Box Company, a business that would provide and sustain him for the next five decades.

INSPIRE THROUGH STORIES OF “WHY AND THE IMPORTANCE OF OPPORTUNITY”

My grandfather’s story is a common motivational tale. There is nothing within the story, like a patent or incredible discovery, that aided his success. His success came from a profound revelation of the importance of an opportunity in finding his Why for a success. His story serves to make this motivational point; if you want to succeed in life do not look for intervention beyond your own ingenuity and invention because the importance of opportunity in finding your Why is all you will need.

When you speak or lead, if you want to motivate your audience, use stories with the importance of opportunity as a Why of motivation. Let these stories be about common people achieving in the course of their everyday lives. What motivates an audience is knowing they can do it too. That they can do it without any special tools, programs, or miracles because they will have found the importance of opportunity in discovering their Why.

Thanks for your support as a reader of my blog and I eagerly welcome any comments on how you’re thinking about achieving the possibility of your promise.  Also, I would appreciate any suggestions you might have for future posts in this blog on a topic near and dear to you in the comments section below. As always, please feel free to share this post with a friend or colleague.

Bringing Positivity to Everything,
The Brain Tamer

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